AD2101

Idea Generation in Advertising

Practical tools and methods of how to generate ideas, its application in marketing communication planning, and the exploration of inspiration sources of idea such as consumer insights, arts, as well as interesting research finding for the students to be able to apply those inspiration to their own projects.

AD2101 Course Blog

Lecturers

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© 2018 by Department of Advertising,
Albert Laurence School of Communication Arts, 
Assumption University

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