AD3102

Advertising Media Planning

Media selection that focuses on the quality and benefit of media suited to the purpose, types of target audience, timing and media cost in buying efficiently, including survey of strategies of advertising media planning, creative media purchase, evaluation of assessment, frequency and rates to reach the target audience, and market share.

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A. Pishasinee Lovichit

A. Ae

Section 701

Saturday 09.00-12.00

Section 702

Saturday 12.00-15.00

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© 2018 by Department of Advertising,
Albert Laurence School of Communication Arts, 
Assumption University

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