AD3112

Brand Communication

Concepts, theories, principles, and case studies of strategic brand management and communication at local, regional, and global levels. Identifying brand position, defining brand personality, and designing brand elements to create brand identity. Using tools of brand communication to build brand equity.

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A.Nutthaphut Pandjad

A.Zun

Section 741

Wednesday 10.30-13.30

Section 742

Wednesday 13.30-16.30

Section 743

Thursday 10.30-13.30

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© 2018 by Department of Advertising,
Albert Laurence School of Communication Arts, 
Assumption University

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