AD3113

Customer Relationship Management

Theories, practices, and applications of direct database and e-commerce marketing strategies, consumer and business-to-business marketing, integration of online and offline marketing strategies, and management of customer relationships.

AD3113 Customer Relationship management

Lecturers

A. Pitchanut Nueangjamnong

A. Kat

Section 741

Thursday 13.30-16.30

Room CA0406

pitchanut.n@gmail.com

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Albert Laurence School of Communication Arts, 
Assumption University

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