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© 2018 by Department of Advertising,
Albert Laurence School of Communication Arts, 
Assumption University

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AD3114

Interactive Advertising and Marketing Communication

The course covers an implementation of interactive advertising and marketing communication, including the identification and analysis of in-depth interactive data to create the effective interactive models, method to utilize the new media to gain interactivity which is an enhancement of the involvement the consumers have in advertising. 

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A.Ammaritta Rattanapanop

A.Mo

Section 741

Monday 13.30-16.30

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