AD3114

Interactive Advertising and Marketing Communication

The course covers an implementation of interactive advertising and marketing communication, including the identification and analysis of in-depth interactive data to create the effective interactive models, method to utilize the new media to gain interactivity which is an enhancement of the involvement the consumers have in advertising. 

AD3114 Course Blog

Lecturers

A.Ammaritta Rattanapanop

A.Mo

Section 741

Monday 13.30-16.30

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