AD3119

Advertising and Marketing Communication Research

Various roles of advertising and marketing communication research in advertising and brand communication, implication of research methodology and process, including conducting quantitative and qualitative research as part of campaign planning.

AD3119 Course Blog

Lecturers

Dr. Prichaya Manmin

A. Bimm

Section 741

Wednesday 10.30-13.30

Section 742

Wednesday 13.30-16.30

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