AD3119

Advertising and Marketing Communication Research

Various roles of advertising and marketing communication research in advertising and brand communication, implication of research methodology and process, including conducting quantitative and qualitative research as part of campaign planning.

AD3119 Course Blog

April 19, 2018

Date: May 3, 2018

Time: Section 741: 11.00-13.30

           Section 742: 13.30-16.30

Requirement: 

Submitted on the presentation date

1. Two copies of your PowerPoint presentation (2 slide per page/ colored)

2. Two copies of CDs. Each comprises:

    - SPSS data

    - Example of Questionnaire

    - Presentation (PDF)

    - QL Transcript of all respondents

3. Peer Evaluation (click to download) of each student in a group (gathered all group members, evaluation forms in an envelope)

    

April 19, 2018

30 Questions, multiple choices

Date:  April 25, 2018

Time: Section 741: 10.30 -11.30

           Section 742: 13.30 -14.30

Room: VMS0101

Requirement: B2 pencil

Students require to be present on time. 

February 7, 2018

AD3119 Term Assignment Brief: MENSCIENCE

On February 14, 2018

Each group must prepare:

1. three computers

2. In powerpoint, 

 2.1 MENSCIENCE and the two competitors'

    -  History

    -  Brand analysis

    -  4Ps

 2.2 Consumers'

   - Demo, Psycho, behavior

   - Trend Analysis 

The score will be given for these preparation.

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Lecturers

Dr. Prichaya Manmin

A. Bimm

Section 741

Wednesday 10.30-13.30

Section 742

Wednesday 13.30-16.30

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© 2018 by Department of Advertising,
Albert Laurence School of Communication Arts, 
Assumption University

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