Integrated Marketing Communication Planning and Strategy

Planning and Management of advertising and marketing communication campaign, including integration of various communication tools, media strategy formulation, selections and measurement of campaign effectiveness.  The course focuses on strategic communication that align with business and marketing planning to collide with business and entrepreneurship orientation

AD3120 Course Blog


I'm busy working on my blog posts. Watch this space!

Please reload

There are no items in this list

Please reload


© 2018 by Department of Advertising,
Albert Laurence School of Communication Arts, 
Assumption University

  • Facebook: adver.abac
  • Instagram: caad_au