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© 2018 by Department of Advertising,
Albert Laurence School of Communication Arts, 
Assumption University

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Corporate Brand Communication

Concepts, theories, principles, and case studies of strategic corporate brand management and communication at local, regional, and global levels. Understanding brand architecture, brand hierarchy, and brand role at the corporate level. Conducting brand audit to measure brand equity, recognizing problems, and proposing strategic recommendations. Using tools of brand communication to build brand equity in various brand scenarios.

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