AD3124

Strategic Brand Positioning

Case studies of strategic brand positioning of local, regional, and global brands. Understanding competitive landscape, identifying direct and indirect competitors, and analyzing competitor brand identity to conclude points-of-parity and points-of-difference. Targeting and profiling primary and secondary targets to identify and define effective brand position and brand personality.

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© 2018 by Department of Advertising,
Albert Laurence School of Communication Arts, 
Assumption University

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