AD4108

Copywriting (English)

Copywriting in English through analysis of effectiveness of advertisements in the media, significant characteristics of advertisements appropriately applied, and practice in the art of copywriting in English.

August 23, 2017

Video Direction

Close-up

ECU                (Extreme Close-Up) show the very close shot of the person's feature/product

CU                  (Close-Up) When used to describe a shot of a person, a camera would reveal head and shoulders. When describe a product, the camera would frame the item so that the blank area around it is visible.

Tight MCU     (Tight Medium Close-Up) When used to describe a shot of a person, a camera would reveal the individual from head to chest. When describe a product, the camera would frame the item, as well as additional accessories.

MCU               (Medium Close-Up) When used to describe a shot of a person, a camera would reveal the individual from head to waist. When describe a product, the camera would frame the item, as well as the foreground, background, and accessories on the side of the screen....

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Dr. Prichaya Manmin

A. Bimm

Section 741

Thursday 10.30-13.30

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Albert Laurence School of Communication Arts, 
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