CA1021 (CA2004)

Introduction to Advertising and Branding

Theories in advertising and branding, basic principles of advertising and branding, role of advertising and branding, products and services to consumers, analysis of products, markets and consumers. The course also covers process of the media selection, judgment of executions for advertising and branding, function and services of advertising and branding agency, including ethics and responsibility in the professions.

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© 2018 by Department of Advertising,
Albert Laurence School of Communication Arts, 
Assumption University

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