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Advertising Media Planning

Media selection that focuses on the quality and benefit of media suited to the purpose, types of target audience, timing and media cost in buying efficiently, including survey of strategies of advertising media planning, creative media purchase, evaluation of assessment, frequency and rates to reach the target audience, and market share.

AD3102 Course Blog


A. Pishasinee Lovichit

A. Ae

Section 701

Saturday 09.00-12.00

Section 702

Saturday 12.00-15.00

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