Department of Advertising, Albert Laurence School of Communication Arts, Assumption University exhibited AD in Love Exhibition: Intentionally Yours at The Mini Theater, Albert Laurence School of Communication Arts Building on November 20-23, 2017.
AD in Love comprises two main zones: exhibition and seminar.
The exhibition zone is located at the common area outside Mini Theatre. Four boards of exhibition can be described as follows:
1. Board of CA2004 Introduction to Advertising students. Their assignments show how Thai students change the society for good through the media of their generation, social media.
2. Board of AD 3103 Advertising Creative Strategy, AD 4107 Basic Copywriting in Thai and AD 4108 Basic Copywriting in English students. Some class assignments are selected to be in the final round of True Competition and B.A.D Competition.
3. Board Of AD3101 Principles of Marketing Communication students. The assignments create the showreel under the theme, “Innovation for Good.”
4. Board of CA2003 Presentation Technique students. They encourage you to put your good thoughts into words as a promise to yourself to do better.
Apart from the exhibition zone, in the seminar zone, four famous thinkers of Thailand were invited to share the experience in advertising and related field to the students. There were four seminar sessions as follows:
Monday, Nov 20, 2017.
K. Boonchai Suksuriyayothin, Strategic Planter and Founder, Choojai, A. Chulamani Chantarawandi, Chairperson of Advertising Department, Assumption University, Advertising Department Faculty Members, and students, pictured together in the “AD in Love Exhibition: Intentionally Yours” event at The Mini Theater, Albert Laurence School of Communication Arts Building.
The topic under K. Boonchai’ s session is “Intentionally your Community: Campaign for a good society.”
He said, “Actually, all works can contribute benefits, even advertising that seems to be deceitful. It’s like a knife. If people got stabbed, it means you use it in a wrong way. As well as advertising, if it is communicated in a right way, the benefits can be contributed to community through our works.”
Wednesday, Nov 22, 2017.
Rev. Bro. Dr. Bancha Saenghiran, Rector Magnificus of Assumption University, K. Kittipong Veerataecha, President, Y&R Thailand, A. Chulamani Chantarawandi, Chairperson of Advertising Department, Assumption University, Advertising Department Faculty Members, and students, pictured together in the “AD in Love Exhibition: Intentionally Yours” event at The Mini Theater, Albert Laurence School of Communication Arts Building.
Rev. Bro. Dr. Bancha Saenghiran said, “The theme is very well thought. Intentionally yours means that what you are doing, you want to do for other people. If we’re looking at the students’ works, they have good ideas. There is an idea in the ad which is number 1. Number 2, the thing that you are doing is trying to do good with the society. Let me say you want to improve our society. And that is very important. However, please remember that before you improve others, you should improve yourself first. Otherwise, you will not be able to improve other people.”
Wednesday, Nov 22, 2017.
K. Kittipong Veerataecha, President, Y&R Thailand, A. Chulamani Chantarawandi, Chairperson of Advertising Department, Assumption University, Advertising Department Faculty Members, and students, pictured together in the “AD in Love Exhibition: Intentionally Yours” event at The Mini Theater, Albert Laurence School of Communication Arts Building.
The topic under K. Kittipong’s session is “Intentionally your brand: Connect to consumers in this clutter digital world.”
He said, “Intentionally yours, like I state that it’s all about customer centricity. So, it is important for all of us to start planning and developing the campaign by understanding who are we talking to and start from the human perspective. If you start from advertising perspective, you only have an idea that you would like to see it happens not an idea that is relevant to the market and to the public.”
Wednesday, Nov 22, 2017.
K. Thanasorn Janekankit, Creative Director, CJ WORX, A. Chulamani Chantarawandi, Chairperson of Advertising Department, Assumption University, Advertising Department Faculty Members, and students, pictured together in the “AD in Love Exhibition: Intentionally Yours” event at The Mini Theater, Albert Laurence School of Communication Arts Building.
The topic under K. Thanasorn’s session is “Intentionally your space: Recreate space to win Cannes Lions GrandPrix 2017.”
He said, “We cannot create great work alone. We do it with our team. A group of people with the same passion is what we call ‘Team.’ It’s like when you are working in a group when you study, if we have the same passion, everyone goes in the same direction and does not blame each other while we are facing the difficult problem. So, I think passion and team are the most important things for creating great work. Like the popular quote said, “Because of our big world, the people next to us is important.”
Thursday, Nov 23, 2017.
K. Nuttawut Kietchaiyakorn, Assistant General Manager, K.Kongwette Aonlamoon, Assistant Manager, Learning & Development, DKSH Thailand, A. Chulamani Chantarawandi, Chairperson of Advertising Department, Assumption University, Advertising Department Faculty Members, and students, pictured together in the “AD in Love Exhibition: Intentionally Yours” event at The Mini Theater, Albert Laurence School of Communication Arts Building.
The topic under K. Nuttawut and K.Kongwette’s session is “Intentionally your workplace: See through generation gap.”
K. Nuttawut said, “Let me divide my comment into two parts. The first part is about knowledge and skills. I believe that all students today have gathered a lot of knowledge and improved their skills. But what important is how you are going to show them that you can apply the knowledge you’ve studied for four years with your work.
The second part is an attitude with work and people. The company will definitely consider whether you have an ambition and passion in what you are doing or not.”
K.Kongwette continued that, “I would like to add on how to adjust yourself in the workplace. In the company, there are people from different generations who have been through many experiences. I want the new generation to stop and think about what you are doing right now. You do it for whom and who share the path with you. I want people in new generation to care about others. If you leave someone behind, it is not a team work. You have to learn how to fit yourself in the company.