Jan 23, 2018Study Material1st Lecture: The Nature of Advertising and Marketing Communication Research2nd lecture: The Process of Advertising and Marketing Communication Research3rd lecture: Sampling4th lecture: QT Research Question Design and development5th lecture: QL Research
1st Lecture: The Nature of Advertising and Marketing Communication Research2nd lecture: The Process of Advertising and Marketing Communication Research3rd lecture: Sampling4th lecture: QT Research Question Design and development5th lecture: QL Research