Advertising Workshop Showcase 2017: ADMAZON
Graduating students from the Department of Advertising, Albert Laurence School of Communication Arts, Assumption University exhibited their Advertising Workshop Showcase at The Residence, Grand Hyatt Erawan Hotel from 11.30 - 15.30 on Friday, 11th May 2018 where the students presented their work about marketing communications and branding. The objectives are for students to apply knowledge about strategic marketing communication, creating the brand and advertising in real situations. This presentation was the simulation of what is called “Pitching” in the advertising industry or the presentation to the clients. The agents of the brand who are honored to be commentators for the graduating students will choose the winning group for their brand. Moreover, the winning group will receive a certificate from the brand in cooperation with the university.
The Advertising Workshop Showcase this year was under the concept of “ADMAZON” and there were 4 brands that were, Albert Laurence School of Communication Arts - Assumption University, All Coco, Jaguar and Namu Life. Each brand had their own area and there were 3 groups in each area. For the victory and possession of leader, they would need to focus on communication that can fulfill the client’s expectations including, strategic marketing communication campaign and suitable advertisements to apply to the brand. In each area, there would be only one group who would be the winning team and be the leader of that area.
The winning team for Albert Laurence School of Communication Arts - Assumption University brand was the “Stoner Team” under the concept, “คิดDO ครบดี (Think & Do it’s perfect).” For the All Coco brand, it was “Mongkol Team” under the concept, “All Coco, be real น้ำมะพร้าวจริงๆ ที่มาจากใจ (real coconut water from our heart).” For the Jaguar brand, it was the “Teddy Team” under the concept, “I-PACE, Change to charge, Smart to change.” Last but not least, for the Namu Life brand, it was the “Frigate Team” under the concept, “It’s a Pop Time.”
(Opening ceremony speech of Advertising Workshop Showcase 2017: ADMAZON
by Rev. Bro. Dr. Bancha Saenghiran of Assumption University)
(Lecturers of the advertising department took a group photo, A. Dr. Nutthaphut Pandjad, A. Chutinun Kaewkatorn, A. Pitchanut Nueangjamnong, A. Duangporn Supanvanij, A. Chulamani Chantarawandi, A. Dr. Prichaya Manmin, A. Ammaritta Rattanapanop, A. Preeyaporn Jansombat, A. Dr. Parichart Wongweeranonchai, and A. Arpasri Sothonvit) (from left to right)
(A. Wuthichai Choonhasakulchoke from Assumption University, K. Piyajit Ruckariyapong from Sappe Public Company Limited, Rev. Bro. Dr. Bancha Saenghiran of Assumption University, A. Chulamani Chantarawandi (Chairperson of the Advertising Department, Albert Laurence School Communication Arts, Assumption University), K. Saowakon Pornpatanarak from Do Day Dream Public Company Limited, K. Charnchai Mahantakhun from Inchcape (Thailand) Co., Ltd. took a group photo in Advertising Workshop Showcase 2017: ADMAZON)
Rev. Bro. Dr. Bancha Saenghiran of Assumption University said that “The main point for university students should be having initiative ideas for working and planning. Creativities of works can happen any time. It depends on how much we are willing to learn from the experience because initiation starts from yourself. I want you to improve yourself always because the world changes quickly and we should adjust to change.”
(Rev. Bro. Dr. Bancha Saenghiran of Assumption University)
A.Chulamani Chantarawandi, Chairperson of the advertising department, Communication Arts Assumption University said that “Today we have done the perfect job and it would not have happened without everyone. I wish you have an intention to do anything and be patient to handle with problems in your life.”
(A. Chulamani Chantarawandi, Chairperson of the advertising department, Communication Arts Assumption University)
For the winning team of Albert Laurence School of Communication Arts - Assumption University brand, Ms. Chotchanit Chanpensuk, the leader of “Stoner Team” expressed her feelings of winning that “Actually, it would be simple as happy but more than that would be proud. Because I’m the person that is always serious with the work and this one was very challenging for me. As a leader not a boss, all solutions and work stuffs we made, everybody in the team must be happy with them and the most difficult part would be competing with time. By working this out with success makes me grow another step and ready to work in the real world of business.”
(A. Choonhasakulchoke, Dean of Albert Laurence School of Communication Arts - Assumption University, gives the certificate to Stoner Team
For the winning team of the All Coco brand, Ms. Sirada Chaisuwan, the leader of “Mongkol Team” expressed her feelings of winning that “I am proud of my team and myself. It would not be possible if we didn’t help each other and do it together. Although, I wanted to give up sometimes because I was tired of everything, I had to do my best and carry on until the end to be successful. I’m sure that this workshop has enable me to be able to deal with any challenges and situations that I will encounter in the future because I have grown up a lot due to all experience.”
(K. Piyajit Ruckariyapong, Chief Executive Officer of Sappe Public Company Limited gives the certificate to Mongkol Team.)
For the winning team of the Jaguar brand, Ms. Chavisa Buakruen, the leader of “Teddy Team” expressed her feelings of winning that “I feel really proud of our group. We work hard and put all of our efforts into this work. We didn’t expect to win the competition, we just aimed to complete the work that we were assigned to satisfy the client the most. As a result, winning the competition is like a reward that we have worked hard throughout the whole year for. One thing that I can’t forget to talk about is our two advisors. As a leader of the group, I would like to thank our advisors that have supported and advised us to make our group become better.”
(K. Charnchai Mahantakhun, Managing Director of Inchcape (Thailand) Co., Ltd. gives the certificate to Teddy Team.)
For the winning team of the Namu Life brand, Mr. Noraniti Watanapalin, the leader of “Frigate Team” expressed his feelings of winning that “My feeling after winning this campaign cannot be described with words. It’s purely about the dedication that we have given into our work. We have encountered many obstacles that we would never could imagined before. In the end, we successfully made our way through all the obstacles. We would like to thank our client and our advisors for giving us this priceless opportunity. And lastly, we would like to thank our colleagues for being a part of this remarkable memory.”
(K. Saowakon Pornpatanarak, Deputy Chief Executive Officer of Do Day Dream Public Company Limited gives the certificate to Frigate Team.)
A. Wuthichai Choonhasakulchoke, Dean of Communication Arts - Assumption University, from Albert Laurence School of Communication Arts - Assumption University brand said that “It’s very good. I know that the university students have worked hard for a year and can answer what we want to know. I admire every group, but we had to choose the winner that was ready the most. It doesn’t mean that other groups are not good because each group has their own strength. For this year, I think your work can say how perfect it is by itself because of how much the clients admire every group. Moreover, your perfect work can put pressure on next years’ workshop students because there are high benchmarking standard. But, these are good pressures for your junior to be doing it equally or going beyond this year’s standard.”
(A. Wuthichai Choonhasakulchoke, Dean of Communication Arts - Assumption University, the brand supporter from Albert Laurence School of Communication Arts - Assumption University)
K. Piyajit Ruckariyapong, Chief Executive Officer of Sappe Public Company Limited, from All Coco brand said that “I want to say that students’s works are professional because students can think of details and the thought was inclusive. Moreover, I can see the talents in many presenters that they have some ideas that I’ve never thought of. When you are in the real situation, you can show your potential and apply it with your team. The important things are you should do something that make you enjoy; do things that are different from others; and you should be patient.”
K.Yata Onin, Chief Information Officer of Sappe Public Company Limited, from All Coco brand said that “An idea can change as the world changes, but the important thing is the perfect idea that is usable in each scenario. Advertising students have done a great job with this. This is the reason why Communication Arts - ABAC is accepted in the business world. To survive in the world of advertising, the ideas must be “wow.” Furthermore, unity is a must in our line of work.”
(K.Piyajit Ruckariyapong, Chief Executive Officer of Sappe Public Company Limited and K. Yata Onin, Chief Information Officer of Sappe Public Company Limited, the brand supporter from All Coco)
K.Charnchai Mahantakhun, Managing Director of Inchcape (Thailand) Co., Ltd., from Jaguar brand said that “I have been enjoyed throughout the presentative and I was very impressed because I can see students’ efforts and dedication of time spent on this project. Moreover, the important thing is you have come up with a creativity in your campaign planning. I want to leave some words to the students that you have a good basis with a good university and good curriculum. To work in the real world, it requires many skills besides being creative, such as discipline, diligence and cooperation.”
(K.Charnchai Mahantakhun, Managing Director of Inchcape (Thailand) Co., Ltd., the brand supporter from Jaguar)
K.Piyada Taratip, Marketing Manager of Do Day Dream Public Company Limited, from Namu Life brand said that “I am impressed with every group. Nobody is 100% perfect and each group has their unique strong points. I want to leave some words that when we were working together with each other, passion is a good starting point to create good things. When you start to do things by the heart, good results will follow.”
(K.Piyada Taratip, Marketing Manager of Do Day Dream Public Company Limited, the brand supporter from Namu Life)
K.Krit Sripoomseth, Chief Executive Officer of Feel Corporation Company Limited said that “I was an ABAC student and I think ABAC students have good talents and high survival skills. As a part of advertising industry, this skill can help develop the business in many ways.”
(K.Krit Sripoomseth, Chief Executive Officer of Feel Corporation Company Limited)
K.Oliver Kittipong Veerataecha, the president of Y&R Thailand Company said that “I am excited to see this showcase and I want to cheer you on. You pay attention and everything to your work that is the real case. I can see your improvement that increases every year. I like your teamwork and the sense of teamwork. I also want you to continue doing the project like this because it can prove that if you can pass it, you can do it in the real world.”
(K.Oliver Kittipong Veerataecha, the president of Y&R Thailand Company)