Department of Advertising, Albert Laurence School of Communication Arts, Assumption University exhibited AD in Love Exhibition: ADFLUENZA, Beware! The passions are contagious, at The Mini Theater, Albert Laurence School of Communication Arts Building on November 8-22, 2018.
The theme “ADFLUENZA” comes from the word “Advertising”, “Influencer” and “Influenza”. It means the advertising ideas through influencers that spread widely like virus.
The opening ceremony was presided by Rev. Bro. Dr. Bancha Saenghiran, Rector Magnificus of Assumption University on Wednesday 14, 2018 at 10.30 hrs.
Rev. Bro. Dr. Bancha Saenghiran, Rector Magnificus of Assumption University, K. Kawanmada Tongton, Group business Director, Ogilvy and Mather Bangkok, A. Darunee Sa-Areddee, Dean of Albert Laurence School of Communication Arts, Dr.Prichaya Manmin, Chairperson of Advertising Department, Chairpersons, and Faculty Members pictured together in the “AD in Love Exhibition: ADFLUENZA” event at The Mini Theater, Albert Laurence School of Communication Arts Building.
Rev. Bro. Dr. Bancha Saenghiran, Dr. Prichaya Manmin, Chairperson of Advertising Department, Advertising Department Faculty Members, and students, pictured together in the “AD in Love Exhibition: ADFLUENZA” event at The Mini Theater, Albert Laurence School of Communication Arts Building.
Rev. Bro. Dr. Bancha Saenghiran said, “This field of work is not easy. It takes time to learn and experienced with it. Theories from what students have studied is more useful when they know how to use it with their works, which is a good opportunity for them to learn the process of design thinking”.
AD in Love comprises two main zones: exhibition and seminar.
The exhibition zone is located at the common area outside Mini Theatre. Five exhibition areas can be described as follows:
Board of AD2102 Principles of Marketing communication students. The assignments create “A-day-in-a-life” of the influencers, so that we can effectively reach out to our targets.
Board of AD3106 Art Direction students show how to pick up the trend to develop artwork that could be transformed to Infographics.
Board of AD4108 Basic copywriting in English and AD3103 Advertising Creative Strategy students aim to help society and for award winning competitions. Some class assignments are for the Young Producer Award and B.A.D Competitions.
Video Presentation of AD3114 Interactive Advertising and Marketing Communication shows the video presentation of an interactive website design for different brands.
A. Darunee Sa-Areddee, Dean of Albert Laurence School of Communication Arts, Dr.Prichaya Manmin, Chairperson of Advertising Department, Chairpersons, and Advertising Department Faculty Members pictured together in the “AD in Love Exhibition: ADFLUENZA” event at The Mini Theater, Albert Laurence School of Communication Arts Building.
A. Darunee Sa-Areddee said “This event is well organized by the faculty members and the students. What is very impressing is that the opening ceremony. It is in a simplistic yet spectacular way that portrays creativity.” The Dean also adds that “This project showed a great measure of teamwork not only in this year but every year of Ad in Love. It is due to the well-organized nature and excellence that we, Communication Arts, always strives for”
Apart from the exhibition zone, in the seminar zone, four famous advertisers and influencers were invited to share the experience to the students. There were three seminar sessions as follows:
Wednesday, Nov 14, 2018
Khun Kwanmada Tongton, Group Business Director, Ogilvy and Mather Bangkok, Dr. Prichaya Manmin, Chairperson of Advertising Department, Assumption University, Advertising Department Faculty Members, and students, pictured together in the “AD in Love Exhibition: ADFLUENZA, event at The Mini Theater, Albert Laurence School of Communication Arts Building.
K. Kwanmada said “I am glad when seeing students try to catch up the trend of digital marketing. At first, I did not sure that students were able to understand the concept of digital marketing since the time that I studied, Communication Arts at my time, the lessons didn’t include the contents about the digital marketing at all, but after the session, I felt so glad when I found that they have already catch up with the trend. I would like to tell them that, everyone can be the influencer. All they need is the passion from doing what they love, then create a good content from those things. Or if they prefer to do the branding, marketing or communication, I hope that they would understand that the influencer is one of the tools that effectively help with the digital marketing”
Wednesday, Nov 14, 2018
K. Chatchawarn Janthachotibutr, Professor Photographer, Leica Thailand Ambassador. Dr. Prichaya Manmin, Chairperson of Advertising Department, Assumption University, Advertising Department Faculty Members, and students, pictured together in the “AD in Love Exhibition: ADFLUENZA, event at The Mini Theater, Albert Laurence School of Communication Arts Building.
K. Chatchawarn Janthachotibutr said “I am so excited to be here and thank you for giving me an opportunity to be a guest speaker today. Usually, my session is about photo techniques and skills but this time I share idea about my life experience. For all students, I would suggest that the first step is find yourself. If you find yourself faster, it will prepare you for the future faster too. Whatever you want to be in the future is a possible and you have a potential to do it. So set your goal and prepare yourself for it. Think about the way or how to achieved your goal. Sometime you will face with a difficult time but it will teach you and shape you for great opportunity that will come someday. I believe that everyone has a chance and the time will come. Just make sure that you are good and ready to grab that chance.”
Thursday, Nov 15. 2018
K.Wansawang Boonpipattanapong, Owner of Payakkhin Muayhai/The Animal Café Restaurant and Tung Jai Dee Restaurant, Content Creator and MC of the Sun Hunter and K. Rassarine Tanchaiwattanapokin, Creative Director of Skin Revolution Company Limited, Content Creator of a travel blog on Facebook ”Travel With Katheryn” and Youtube channel “Katheryn Lee” were getting an interview.
The two guest speakers who are Advertising Department alumni give some thoughts to their juniors.
K.Wansawang Boonpipattanapong said “Ad in Love this year is fun and entertaining. All I want to say is to encourage the students who is doing their senior project that there is nothing to stress about”
K. Rassarine said “I miss the time when I were a student here, sitting in the mini theater and listening for the guest speakers. I would like to tell the students that I want them to focus and concentrate on their study during the class, what they’ve learned will benefit them for their future”